Putterho They’re probably losing money on the items itself at that price point.
At wholesale and bulk buy, they’re probably still making a little bit, but assuming it’s more of the pay for play option like Costco. Creates an allure of people tied to the brand, which I think is great. It’s still mind boggling to think of the cult of people (including me) he has following this course that doesn’t even exist yet. Very good marketing, Merch, and brand overall. 