For one, I hope they have customization. I always thought the downfall with those games were you basically had to play EA sports clubs. With all the community development and skill out there by players (Battlefield, etc), there should be the ability to "Create" clubs, shafts, etc so you can play all the stuff out there with your own character.
I believe the old tiger games had something in the contact that Nike would not allow Titleist to appear in the game...so that explains part of it. Licensing is probably a huge thing I'm sure.